Monday, December 17, 2007

My First Post

Hi

Thanks for dropping by and taking the time to read my Blog. My name is Aviela Sherbu Cohen and I am the CEO of Browzwear.

At Browzwear I am enjoying the opportunity to work with many talented people and together we are hoping to play a big role in the 3D revolution of the fashion and textile industries. That makes me excited to come in every morning.

Many people don't know what went on in the fashion industry in the recent decade. The industry has gone through some big changes and the demands have grown. There are more seasons per year than ever before, more collections and samples which means more traveling of representatives for presentations, more fabrics and prints more dyes and colors to develop and a lot more accessories.

I could go on and on but I am running out of breath… in short all this costs time and money; there are more expenses and less time to work on each collection. As if this isn't enough there are also other difficulties: the physical distance between suppliers and decision makers, the time difference and the communication gaps (anyone who ever went to a business meeting in the far-east knows what I'm talking about).
So what's the solution?

This is where the 3D design and communication technology that we are developing comes in. And when I say design and communication I mean it. The software we develop in Browzwear is really shaking things up because it is not only a fabulous design solution (don't take my word for it check out the screen shots)




It is also a communication solution. Our software allows you to communicate using life like 3D images; it allows people to collaborate on the design of a garment from overseas, to see how it fits different body types and postures, hairstyles and skin tones without actually manufacturing a prototype. Most garments go through several prototypes before they are manufactured… My mind is racing thinking of all the options….think of all the time and money it will save. I think it is overwhelming but what is even more overwhelming is that only a small portion of the market has taken the leap in to 3D fashion design and communication.

This is why I'm so excited about the change we are creating. I hope you are as excited as I am…

4 comments:

Unknown said...

Aviela - Break a leg!

Shir Lavi said...

Hi Aviela,

Nice to see your post. I have been long looking at the 3D world, and I want to ask, what is the differance between you and optitex?

I know they also do 3D and have their own cad software. do you also have cad? where can we buy it?

thank you,
shir

Aviela Sherbu Cohen said...

Hi Shir

Thanks for your interest. I can tell you about what we are good at, and I suppose you will understand the difference

We utilize the CAD standard to create a 3D visualization of a garment in real-time. Our software is based on the strongest 3D engine in the market and is a powerful professional design application allowing designers and pattern makers to work freely on their design in 2D and 3D. As I wrote in the post the software is also a communication platform making it easier then ever for designers, manufacturers, retailers, and other decision makers to communicate and collaborate on a design.

I will further expand on this matter in upcoming posts.


Yours,

Aviela

Shir Lavi said...

Are you using 3D MAX? DAZ? which 3D engine do you use?

Can I work with it if I have 3D Max? or DAZ?

Can I run animations with it? or do I need to use a 3rd parth software for that?