Body Look Dusseldorf

I really feel bad I could not get to the International Trade Fair for Body, Beach and Legwear. It is always a fair where you can get the touch and feel of the German national and international labels, and see the latest collections, with the strongest trends. It remains to be Germany's only international trade fair for body, beach and leg wear that offers a lot of attractive themes.
I was invited to be a presenter and prepared a great "3D Virtual Body Wear " presentation, but could not get a proper flight, so I hope our great Gerber colleagues from Gerber took our presentation and did a good job. I actually am sure they did.
I wanted to talk about our notes and fixed camera position as it is ideal for lingerie and beachwear. Besides I felt it was the perfect place to show our new learn, plan and implement processes but anyway…there is always a next time!It could have been great to play some return on investment calculations with someone in the public, but again we will be able to present soon elsewhere.

IMB trade fair and Vstitcher

Last week I was at the IMB trade fair in Cologne, Germany – the world's leading clothing technology fair. In spite of the challenging economic situation some 20,000 visitors from 100 countries attended the fair -much less than in previous IMB's but still quite impressive for such times. 

Browzwear had a small table with chairs at the Leapfrog stand. Leapfrog organised a very successful showcase of project activities and results. Leapfrog's large 224m2 booth was a great eye-catcher in the centre of hall 7 and many interesting meetings and contacts occurred throughout the 4 days of the fair.

Even when the fair looked quiet, we had our tables full and people waiting for meetings - quite amazing and unexpected these days!

Many visitors at our stand were interested in hearing more about the Leapfrog platform but mainly understood the value that Vstitcher presents to the industry. Fashion and technology schools, potential customers and distributors were all fully aware that Vstitcher is the market leader of 3D prototyping product. It seems that both our large customers and PLM and body scanning partners recommended Browzwear as the leading 3D solution for fashion development, design and merchandizing. I was very excited to see this!

It is now clear that the fashion and textile world is ready for 3d prototyping. It was unambiguous to all visitors that virtual 3D prototyping ensures the quality of a garment and its look and fit, reduces the number of physical prototypes, and makes communication between product development sites clearer, easier and faster. As a result, both brands, and retailers understand that Browzwear's 

Vstitcher accelerates the collection development cycle and enables users to overcome the "Fast Fashion" challenges of an greater than ever number of collections and alternative products. We heard from Universities that they are now researching how much 3D virtual prototyping helps to reduce development costs and, as such, is a real competitive advantage for apparel companies. Vstitcher is obviously looked at as the most advanced solution in this field! 

For me it was a very energizing trade fair and made me believe even more in Browzwear's future opportunities!